ABOUT

LEREYA IS NOT FOR THE PERSON WHO FIT IN AND SUCCEEDED. IT IS FOR THE PERSON WHO NEVER FIT — AND SUCCEEDED ANYWAY.

HEFTZI LEREYA HAS BEEN SEWING AND CREATING GARMENTS FROM SCRATCH SINCE SHE WAS TWELVE. NOT FROM AMBITION. FROM NECESSITY. SHE MAKES THINGS BECAUSE SHE CANNOT NOT MAKE THINGS. TRAINED AT ISTITUTO MARANGONI IN MILAN AND SHENKAR IN TEL AVIV.

SHE SOURCES HER FABRICS HERSELF AND BUILDS IN EUROPE, IN FACTORIES THAT SERVE HOUSES FAR OLDER THAN THIS ONE. MATERIALS THAT RESPECT PEOPLE. EVERY PIECE IS MADE ONCE, CORRECTLY.

WE ARE NOT INTERESTED IN LUXURY FOR ITS OWN SAKE. WE ARE INTERESTED IN CRAFT MADE BY PEOPLE WHO UNDERSTAND WHAT IT MEANS TO BUILD SOMETHING WITH THEIR HANDS AND REFUSE TO EXPLAIN WHY.